The structure of a branding campaign compares to the elements of a great musical drama.
- It’s all about the story. Every tool we use – videos, text, photos, graphics, animation, blogging, social networking – serves to better tell the brand’s story.
- Protagonist A (customer): A good story is dramatic and engaging when its protagonist faces a problem in the beginning, then learns something and is much better off in the end. (The brand fulfills the customer’s needs.)
- Protagonist B (brand): Similarly, the brand faces a problem as well (insufficient recognition) and must go through a learning process. A personal branding campaign creates a dialog between brand and customer. Along the way, more of the customer’s desires will be revealed and the brand can adjust itself accordingly. A mutual learning experience leads to a win-win situation with unlimited growth potential.
- As branding architects, we build the structure of the brand’s story – a solid foundation for the ever expanding network of viral activities.
Online Branding Architects design the blueprint for viral success!
And yes, we do Drama Branding.